Learn more about ministry marketing best practices.
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STRATEGY
Ensuring people and processes were in place to execute the communication plan set Encompass up for continued success.
Vital to the process of working as Encompass’ marketing partner was building communication capacity within their organization. This ensured...
A clearly defined audience and distinctive brand strategy provided ACSI with ownable attributes they could use to communicate their value to schools and educators.
AUDIENCE PERSONA: As we developed the framework for both the discovery sessions and brand assessment survey, we found it helpful to...
Identifying key personnel strengths and developing a process for the flow of marketing pieces allowed ACSI to improve the clarity of their messaging and better serve their audiences.
Our research data confirmed what ACSI leadership suspected: heads of schools were overwhelmed by the amount of communication they received. So we championed a new...
