Founded in 1978, the Association of Christian Schools International (ACSI) equips Christian schools and educators worldwide through a variety of programs and services, as well as advocacy. The organization currently serves 24,000 schools in over 100 countries, including 3,000 U.S.-member schools.
As ASCI continues to pursue ways to serve a new generation of school leaders, they saw a need to update and streamline how and what they communicated about who they are and what they offer.
Through a more than 2-year partnership, Kumveka developed a wide variety of effective solutions for the ACSI team:
- Leadership Alignment Workshop
- Brand Assessment Survey
- Focus Groups
- Refreshed Brand Visuals and Messaging, Including Tagline
- Cohesive Brand Architecture
- Marketing Consult Process
- New Stationery Design
- Strategy and Design of Monthly Email to Heads
of School - Membership Renewal Campaign: Strategy and Creative
- Brand Identity Guidelines
“Kumveka helped us tremendously when we needed it most.”
RESEARCH
Leadership Alignment Workshop
+ Brand Assessment Survey
Helping leaders articulate their vision, mission and communication challenges, coupled with a survey of more than 8,400 ACSI-affiliated educators, laid a firm foundation on which to build ACSI's brand.
STRATEGY
Audience Persona + Brand Strategy
A clearly defined audience and distinctive brand strategy provided ACSI with ownable attributes they could use to communicate their value to schools and educators.
“Kumveka taught and modeled communication for us. They helped us make a compelling case for Christian education.”
CREATIVE
Brand Refresh + Brand Architecture + Stationery
Fresh visuals, bold messaging, and a strategic, simplified brand architecture gave ACSI the right tools to communicate clearly and creatively.
STRATEGY
Organizational Capacity + Process Design
Identifying key personnel strengths and developing a process for the flow of marketing pieces allowed ACSI to improve the clarity of their messaging and better serve their audiences.
CREATIVE
Membership Campaign
Compelling visuals and messaging worked together to build a clear, cohesive membership campaign.