Our Daily Bread’s mission is to make the life-changing wisdom of the Bible understandable and accessible to all. In addition to their well-known monthly devotional Our Daily Bread, the ministry is exploring other ways to grow their resources and distribution digitally.
THEIR CHALLENGE
The Our Daily Bread team desired to create greater content engagement and accessibility across key digital channels, with a focus on video devotionals as a key component of this work.
OUR SOLUTION
Using qualitative research as a strategic foundation, we created a conceptual marketing plan to identify, engage, and grow the audience for the video devotionals. The proposed visuals and messaging are designed to reach the intended audience—a busy woman in her 30s—with eye-catching design and easy-to-consume copy that helps her understand how these devotions can help her easily connect with God every day.
Our complete set of solutions included quantitative and qualitative research, landscape audit, audience persona, consulting, UI design, and creative concepts for multiple digital channels.
Landing Page - proposed
Daily Text.- concept
Integrated Digital Marketing: Text, Email, Social Ads - concepts
Messaging
Print Ad - concept
