LOTTIE MOON CHRISTMAS OFFERING

As the missionary sending arm of the Southern Baptist Convention, the mission of the International Mission Board (IMB) is to send limitless missionary teams to make disciples and multiply churches around the world. The annual Lottie Moon Christmas Offering is an integral part of making that happen.

The communication challenge: IMB has been in the midst of considerable change and opportunity, with new leadership, new processes, and new partnerships. As they prepared for the 2016 Lottie Moon Christmas Offering, they turned to us to help with creative strategy and creative execution.

Kumveka's solution: Together with IMB's experienced team, Kumveka created pieces for a robust, effective campaign, including:

STRATEGY