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Colors, typography, tagline, and messaging combine to tell Serge's story.
With the strategy, name, tagline, and architecture established, our creative team began working on visuals and messaging.
The color pallete showcases the brand attributes of grit, wonder, and joy. Dark brown and bright coral represent the grit of authenticity, brokenness, and sacrifice, as well as the...
Understanding the heart of Serge's ministry and what's important to their audiences provided direction for the rebrand project.
Our work with Serge began with a series of leadership alignment workshops with their Executive Leadership Team in Philadelphia. These meetings helped us more deeply understand the heart of their ministry, the ways their teams work across the globe, and the people they desire to serve...
