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CASE STUDIES

Clear Strategy Helps ACSI Communicate Their Value

Clear Strategy Helps ACSI Communicate Their Value

A clearly defined audience and distinctive brand strategy provided ACSI with ownable attributes they could use to communicate their value to schools and educators.

AUDIENCE PERSONA: As we developed the framework for both the discovery sessions and brand assessment survey, we found it helpful to...

Research Lays a Strong Foundation for ACSI's Brand

Research Lays a Strong Foundation for ACSI's Brand

Helping leaders articulate their vision, mission and communication challenges, coupled with a survey of more than 8,400 ACSI-affiliated educators, laid a strong foundation on which to build ACSI's brand.

Our work began with a series of Leadership Alignment Workshops with ACSI leadership, helping us better understand...

Key Personnel and Process Design Clarified ACSI's Messages

Key Personnel and Process Design Clarified ACSI's Messages

Identifying key personnel strengths and developing a process for the flow of marketing pieces allowed ACSI to improve the clarity of their messaging and better serve their audiences.

Our research data confirmed what ACSI leadership suspected: heads of schools were overwhelmed by the amount of communication they received. So we championed a new...