The Baptist General Association of Virginia is a network of churches equipping pastors and their congregations for missions and ministry. They offer a wealth of resources and events, along with expert guidance for connection and support. 

THEIR CHALLENGE

Over the years, many of BGAV’s resources and updates made their way online, leading to an unwieldy website that grew difficult to navigate and challenging to maintain. In fact, analytics revealed that 97% of the site’s pages received less than 50 views. These factors held BGAV back from representing themselves clearly to the pastors and churches they serve.

OUR SOLUTION

It was time for something new. With their target audience as a guide and filter, we developed a website strategy, along with fresh visuals and messaging, that clarified who BGAV is and what they have to offer to pastors and churches. We also migrated the site to Webflow, a platform that better serves BGAV’s needs through flexible and customizable design features, easy integrations with other tools, and a simple-to-use content management system.

BGAV Brand Refresh

Put our expertise to work for your ministry.