Founded in 1978, the Association of Christian Schools International (ACSI) equips Christian schools and educators worldwide through a variety of programs and services, as well as advocacy. The organization currently serves 24,000 schools in over 100 countries, including 3,000 U.S.-member schools.
THEIR CHALLENGE
As ASCI pursued ways to serve a new generation of school leaders, they saw a need to update and streamline how and what they communicated about who they are and what they offer.
Before Logo Refresh
After Logo Refresh
OUR SOLUTION
Over the course of a two-year partnership, our team helped ACSI leaders align on communication priorities, developed brand architecture, visuals, and tagline, and established processes to ensure cohesive messaging, and created a number of pieces to reach key audiences.
ACSI Refreshed Branding
"Kumveka taught and modeled communication for us. They helped us make a compelling case for Christian education."
–Cecil Swetland, Regional Director, ACSI
Before: ACSI Brand Architecture
After: ACSI Brand Architecture
Kumveka reconcepted ACSI’s lengthy and unfocused email newsletter, centering on their primary audience and his/her central needs.
“Kumveka helped us tremendously when we needed it most.”
–– Dan Egeler, Former President, ACSI
Brand Photography Style
Refreshed Stationery
Excerpt from Brand Guidelines
New Tagline
New audience-focused, strategic messaging.
Membership Renewal Campaign
Teacher Professional Development Guide
