Since 1995, New Hope Peru has provided a stable, loving environment for orphaned, abandoned, and at-risk children in Arequipa, Peru. Their children's home offers safe shelter, health care, education, and loving care in a family environment that prepares kids to become leaders and develop their unique skills and abilities.
As New Hope Peru looks to the future, leadership needed to align around the "fruit" of their work, key metrics for measuring communications success, and type of donor they want to reach.
Kumveka created a plan to help New Hope Peru's leadership team establish a firm foundation for future communications work and tools to further those efforts. The plan included:
- Leadership Alignment Workshop
- Marketing Coaching
STRATEGY
Leadership Alignment Workshop
Alignment is a critical first step for strategic decision making. Getting leadership at New Hope Peru on the same page about key elements of their ministry will lead to better communications.
STRATEGY
Marketing Coaching
When your communications to-do list is long and your capacity is maxed, it's hard to know where to start. Marketing Coaching helped New Hope Peru focus their efforts and develop a marketing plan.
“We all found the sessions really valuable and we’re feeling well poised to start taking next steps. Several of the frameworks we developed were brought up again and again as we continued our conversations about shaping the ministry to reflect these values and strategic choices.”
