Music Mission Kiev's refreshed website combines clear communication, engaging visuals, and enhanced functionality to connect with new donors.
Simply put, a website is a must-have communication tool for any ministry. It's how you broadcast your message, engage your audiences (new and existing), and provide a platform for connecting and giving.
As the ministry grew, Music Mission Kiev's website had become challenging to navigate and lacked a clear message, especially for those new to their work. It was also not mobile-friendly, a major drawback given how many people access websites with their mobile devices. On the backend, it was difficult to update and manage.
The home page of Music Mission Kiev's previous website.
Squarespace is our go-to content management system and website builder. We moved our own website to this platform within the last year, and recommended it to Music Mission Kiev (and others!) for its functionality and user friendliness.
The first step was to build a wireframe, or website blueprint. Music Mission Kiev's wireframe is based on the strategy and audience persona to ensure both messaging and navigation are clear for users. It engages Stephanie with prioritized communication—the most important messages are up front and details are layered back.
Once the wireframe was created, it was time to layer in the visual elements and messaging. The website features pictures and stories of the people Music Mission Kiev serves, music samples that give users a taste of the pieces they perform, and an interactive timeline that highlights how God has led the ministry to grow throughout the years.
A story from the Care section of the website, along with the call-to-action buttons featured on every page.
Next for Music Mission Kiev? Regular blogging to showcase fresh stories from Ukraine and up-to-date ways to pray for the ministry.
Learn more:
How important is your nonprofit's website? (from The A Group)
4 benefits of good UX for your nonprofit website (from Elevation Web)
- Why your nonprofit website can't just be "good enough" (from Classy)